The Laughing Cow is running an on pack cinema promotion to coincide with the new Chicken Run movie ­ the latest film from the producers of Wallace and Gromit. Consumers can collect six tokens from standard The Laughing Cow cheese portions (eight and 16 packs) and Original Cheez Dippers and exchange them for a free cinema ticket to see any film of their choice. The same promotion will run on The Laughing Cow 8 and 16 Light portion packs and Cheez Dippers Light. There is also a series of eight Chicken Run stickers ­ featuring characters from the film ­ inside special packs for kids to collect. This promotion supports a TV and cinema ad campaign for The Laughing Cow. The TV ads will air during May on Channel 4, Channel 5 and some satellite stations. The cinema ad campaign kicks off on June 30 when the Chicken Run film is launched nationwide. The ad, and its link up with the film, is designed to appeal to the brand's core target audience of children aged 10 to 12. The Laughing Cow is claimed to be the number two brand in the full fat processed cheese market. {{P&P }}

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