Aha! Now you can live out your Alan Partridge fantasies while shopping for £5 lobsters thanks to a unique tie-up between Lidl and budget hotel chain Travelodge.
Consumers can shop 'til they drop even further down the dignity league by popping upstairs for a snooze at Lidl's Newcastle-under-Lyme branch, where Travelodge will run 82 rooms in a joint hotel/supermarket type thing.
A tie-up between the Ritz hotel chain and its sister brand of cheese biscuits is expected shortly.
Consumers can shop 'til they drop even further down the dignity league by popping upstairs for a snooze at Lidl's Newcastle-under-Lyme branch, where Travelodge will run 82 rooms in a joint hotel/supermarket type thing.
A tie-up between the Ritz hotel chain and its sister brand of cheese biscuits is expected shortly.
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