Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK as part of its Christmas campaign.
The ‘Emojional Rollercoaster’ game is now available until 31 December. Users can find it by swiping right on their Facebook news feed.
Players score points by using their facial expressions to catch falling emojis.
Brian Blessed provides animated voiceover instructions in a ‘how to’ video on Lidl UK’s Facebook page, which links directly to the game.
Lidl is also launching four festive filters called ‘xmojis’ on the Facebook Camera app, which allows users to transform themselves into a Brussels sprout, a Christmas pudding, a turkey or a mince pie.
“Being brave in all our communications is always a priority for us at Lidl. The fact that we are the first supermarket in the UK to use the Facebook Camera app for the purposes of a game shows the steps we’re taking in innovation,” said Lidl UK head of communications and CSR Georgina Hall.
“The Emojional Rollercoaster game alongside the festive filters are new and exciting ways to provide some light-hearted, engaging entertainment for our customers over the Christmas period.”
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