Lightbody Ventures will be hoping its latest launch - One Direction biscuits - has the X Factor.
Rolling out to the wider trade this week after making their debut in Poundland two weeks ago, the chocolate biscuits are sold in multipacks of six 22g bags.
Lightbody produces licensed biscuits under brands including Hello Kitty and Disney Monsters.
“We are thrilled to bring one of the biggest licensed properties in the world in to biscuits,” said the company.
