Fox’s, which made its debut in Christmas puddings last year, is expanding its line-up.

The company said it secured a 27% share of the branded Christmas puddings market in 2011 with its pud (rsp: £4.99/454g), which is lighter than traditional puddings.

This year it is adding a pack of nine mini Christmas puddings exclusively in Morrisons (rsp: £2.99), and a larger 750g pud (rsp: £7) exclusively in Tesco.

Premier Foods has unveiled festive Mr Kipling products, including Mince and brandy Pies containing mincemeat and brandy crème, and Black Forest Whirls - a chocolate biscuit filled with a vanilla cream and a Black Forest jam.

Topics