Lurpak returns to TV screens this weekend as part of a new £10m campaign to promote the new Lurpak Cook’s Range. The new ad, which goes live on 6 April and will run until mid-May, has the theme ‘the greatest food adventures’, and brand owner Arla said it hoped it would “inspire new food adventures, encouraging cooks to take on new challenges”. In addition to the TV ad, the campaign will also feature press ads, social media and experiential activity.

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