A shower gel and body spray that promise to ‘get men ready for the mating game’ are being added to Unilever’s Lynx portfolio.
The Latin-inspired Lynx Fever range is being backed by a £3m marketing push. The shower gel is made with Brazilian hot mud and red dragonfruit, (rsp £2.19), while the bodyspray contains guarana & lime (rsp £2.79). It is targeted at men who are looking for ‘a bit of Latino flavour in their lives’.
The marketing campaign kicks off next summer and will include TV, press and in-store activity.
The Latin-inspired Lynx Fever range is being backed by a £3m marketing push. The shower gel is made with Brazilian hot mud and red dragonfruit, (rsp £2.19), while the bodyspray contains guarana & lime (rsp £2.79). It is targeted at men who are looking for ‘a bit of Latino flavour in their lives’.
The marketing campaign kicks off next summer and will include TV, press and in-store activity.
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