Nestlé has unveiled limited-edition Aero wrappers created by British fashion designer Matthew Williamson.
Rolling out from 28 September on single bars of milk chocolate and peppermint Aero, the look is described as an update of Williamson’s signature butterfly print, and combines soft pink and mint shades with metallic tones.
“When I began gathering inspiration for the design, I instantly saw a synergy between the unique bubbly texture of the Aero chocolate and my past work with the butterfly motif,” said Williamson. “Both have an essence of spontaneity and feeling free so the basis for my design was clear from the off.”
Nestlé is to kick off a £2m media push for the Aero brand this autumn that will include outdoor, digital and video on demand advertising.
The Matthew Williamson limited edition bars will be the subject of bespoke digital activity on Facebook.
No comments yet