McVitie’s Cake Company has replaced its Jaffa Cake and Galaxy big muffins with mini variants.
Available now, the mini muffins are mushroom shaped, filled with a creamy orangey or chocolate filling and topped with chocolate (rsp: 89p/two-pack).
The company said they would fulfil the growing demand for smaller on-the-go treats. They would also extend the mini format beyond its traditional place in in-store bakeries, said marketing controller David Fowler.
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