Our latest TradeTrak data from ACNielsen Homescan covers the 12 weeks to J anuary 25, giving a full picture of the Christmas trading.
The figures are based on value sales of all grocery purchases, and the market share performance here tends to reflect the current downward pressure on prices in the multiple retail sector.
Asda and Tesco traditionally do well over the Christmas period. And for the 12 weeks review, Asda grew its market share by 0.2% year-on-year, although this is less than the quarterly growth reported in our last survey.
Tesco's year-on-year comparison, meanwhile, is static, which is better than in our last TradeTrak report when it recorded a negative of 0.3%.
Over at Sainsbury, where Stuart Mitchell is the new MD of the UK supermarkets business, market share is down 0.1% year-on-year.
Again this represents a marked improvement on our last Tradetrak report, when Sainsbury's share of grocery purchases was down 0.9%.
Safeway still remains the biggest loser of the major supermarket chains, suffering a fall in market share of 0.8% year-on-year. This is only a slight improvement on the last comparison, where it was down 0.9% year-on-year.
The industry understandably continues to focus on the possible ramifications of the Safeway auction.
However, the convenience sector remains a key battleground for the likes of the Co-ops and Somerfield which saw their market share rise by 0.1% and fall by 0.2% respectively year-on-year.
Both have recently unveiled new initiatives Somerfield running trials with TM Retail and the Co-operative Group having converted the first Alldays to its Welcome fascia.
And Mike Watkins, managers of retailer services, ACNielsen, says: "The Co-op continues to show strong momentum in the first part of 2003 as a result of investment in the convenience store portfolio."
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The figures are based on value sales of all grocery purchases, and the market share performance here tends to reflect the current downward pressure on prices in the multiple retail sector.
Asda and Tesco traditionally do well over the Christmas period. And for the 12 weeks review, Asda grew its market share by 0.2% year-on-year, although this is less than the quarterly growth reported in our last survey.
Tesco's year-on-year comparison, meanwhile, is static, which is better than in our last TradeTrak report when it recorded a negative of 0.3%.
Over at Sainsbury, where Stuart Mitchell is the new MD of the UK supermarkets business, market share is down 0.1% year-on-year.
Again this represents a marked improvement on our last Tradetrak report, when Sainsbury's share of grocery purchases was down 0.9%.
Safeway still remains the biggest loser of the major supermarket chains, suffering a fall in market share of 0.8% year-on-year. This is only a slight improvement on the last comparison, where it was down 0.9% year-on-year.
The industry understandably continues to focus on the possible ramifications of the Safeway auction.
However, the convenience sector remains a key battleground for the likes of the Co-ops and Somerfield which saw their market share rise by 0.1% and fall by 0.2% respectively year-on-year.
Both have recently unveiled new initiatives Somerfield running trials with TM Retail and the Co-operative Group having converted the first Alldays to its Welcome fascia.
And Mike Watkins, managers of retailer services, ACNielsen, says: "The Co-op continues to show strong momentum in the first part of 2003 as a result of investment in the convenience store portfolio."
{{INSIGHT }}
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