Mondelez is extending its Mikado biscuit stick brand with ‘luxury’ version King Choco.
Rolling out from this April, the snack (rsp: £1.39) is covered in chocolate infused with hazelnut flavour and decorated with a milk chocolate swirl.
Mondelez said the European launch of the variant had brought incremental growth, with 50% of King Choco consumers new to the Mikado brand [GFK Italy and France 2012].
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