The fashion industry is the latest target for ridicule in Malibu's Life Less Serious campaign. A £1m cinema ad will run nationally from now until the end of June and is part of a £3.8m budget for the brand this year. Senior brand manager Elsa Jack said: "The fashion theme appeals directly to our target audience, and biggest consumer group, the 18 to 24-year-olds. The ad will build on the successful growth of the brand." {{DRINKS }}