Morrisons adds There’s A Beer For That activations to stores

Morrisons has become the latest retailer to link up with the There’s A Beer For That campaign.

The partnership launched in 492 of the supermarket’s stores across the UK this week, comprising a range of in-store activations designed to help consumers pair food and drink and promote the “quality, diversity and versatility” of beer.

It follows a similar partnership with the Central England Co-operative launched earlier this year.

The new activity is being supported with a social media and digital campaign.