Morrisons once again reclaims the number one spot in the fascia chart with 30% of the observed activity compared with 24% last week. The increased share has forced Asda down to second position. Morrisons now stands 11 percentage points ahead and is particularly strong on alcoholic drinks along with household and health and beauty. Multibuy offers dominate the promotions on offer in Morrisons and floor stacks and gondola ends are widely used. Tesco and Sainsbury both move up one place to take positions three and four respectively. In the category chart there are no changes in positioning from last week, however the top three categories have moved closer together. There are now just eight percentage points separating the top three, down from 12 last week. Alcoholic drinks is dominated by price promotions while soft drinks and frozen are stronger on multibuy offers. The brand chart is topped by Coca-Cola which moves up from number three and stands six percentage points ahead of Kellogg's which has been pushed into second place. Ariel, Nestlé and Princes all move up the chart while Heinz slips three places to number eight. There are four new entries this week, these being Persil, McVitie's, Elmlea and Kingsmill. Persil comes in at number four and is particularly active in Morrisons. In the own label chart the top three positions remain the same with alcoholic drinks at number one. It is followed by frozen and soft drinks. Alcoholic drinks now stands a full 11 percentage points ahead, a further increase from last week when it was separated from the nearest contender by nine percentage points. There is just one new entry to the chart with household coming in at number four. l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: www.highway42.com/grocer {{GROCER 33 }}

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