Morrisons has announced a new nationwide partnership with Marie Curie, declaring a shared ambition to to improve end-of-life care for local communities.
The new three-year partnership aims to raise £15m.
It comes with one in four people in the UK dying “without the care and support they need at the end of life”.
Morrisons and Marie Curie said the partnership would look to enhance hospices across the UK, providing more nurses and more expert care in local communities.
The partnership is set to include various fundraising activities with staff and customers, including in-store fundraising and collections during the Christmas period.
The retailer will also introduce an on-pack donation across its Rudi the Reindeer range of products in time for Christmas, alongside an array of Christmas sandwiches and further products sold in its stores and online.
For every product, sold a percentage of the proceeds will go to Marie Curie to help people facing terminal illness and fund end-of-life care across the UK.
“We are thrilled to announce our new national charity partnership with Morrisons,” said Marie Curie CEO Matthew Reed.
“We aim to raise over £15m over three years which is a first for us through a charity partnership. Our ambition is to help more local communities and families receive the best end-of-life care possible, whatever the illness, wherever they are.”
Morrisons CEO Rami Baitiéh said: “I am delighted that Morrisons will be partnering with Marie Curie for the next three years. Our partnership will fund improvements to Marie Curie hospices across the country, create more moments that matter for those living with terminal illness, and help fund more Marie Curie nurses in local communities.
“Not only are we food makers and shopkeepers but we are fundraisers, supporting charities and making a difference to people’s lives. Together we are aiming to raise £15m, to help families get the best end-of-life care possible, whatever the illness, wherever they are.”
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