RHM Frozen Foods is hoping to capitalise on Manor Bakeries relaunch of its Mr Kipling brand, by adding two new Summer Slices to its Mr Kipling frozen range. The two fruit flavours ­ strawberry and blackcurrant ­ are made from puff pastry and have mousse fillings and a layer of jam. Both are topped with fondant icing and a coloured decoration and take around an hour to defrost. The pack design features the new Mr Kipling logo and image, which Manor Bakeries developed to give the brand a more contemporary feel. The existing range is also being repackaged in the new livery. {{MARKETING - P&P }}

Topics