Consumers will soon be able to start their day in a fairer way with the forthcoming launch of a new range of Fairtrade mueslis.
GeoMuesli is the product of collaboration between fair trade body Traidcraft and Alara Wholefoods.
The cereal, which will be available in mixed berry, fruit and nut & exotic fruit variants, is an extension of Traidcraft’s existing GeoBar range of cereal bars, which hit the market a decade ago.
Ingredients for the range, such as Chilean flame raisins, wild almonds and brazil nuts, have been sourced from across seven countries and three continents. The mueslis are packaged in a recyclable cardboard box, and a biodegradable film bag.
GeoMuesli will be officially launched later this month at the Anuga trade show in Cologne, after which it will be available for listings.
No comments yet