Shoppers using MySupermarket.co.uk are now able to compare prices and products at Lidl.
The site will include 2,700 Lidl items including beverages, fresh fruit and vegetables and British meat and poultry.
Lidl is the 15th retailer to join the comparison site behind chains such as Aldi, Tesco, Sainsbury’s, Waitrose, M&S and Morrisons.
“This is a great opportunity for us to showcase our wide range of fresh products online, as well as our competitive prices lined up against all other major supermarkets,” said Lidl UK marketing director Claire Farrant.
“As a responsible retailer, we are very proud at Lidl to offer great quality products at incredible low prices, and our launch on MySupermarket.co.uk will help British shoppers get the information they need.”
MySupermarket CEO Gilad Simhony added: “MySupermarket is a champion for UK consumers and is dedicated to improving its service and value to shoppers, especially as Brexit, inflation and other current affairs take effect on the price of groceries. MySupermarket is delighted to welcome Lidl to the site.”
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