Sugar Puffs has teamed up with UCI Cinemas for a promotion aimed at creating monster' sales for the brand. The instantly redeemable cinema ticket promotion will give consumers a free UCI Cinema ticket voucher and is incorporated on to the back of every promotional pack. Suffolk-based apple juice and Big Tom spicy tomato juice manufacturer James White has been granted a Royal Warrant. Vimto fans can now enjoy a jelly style version of the drink on toast thanks to a collaboration with jam maker F Duerr & Sons. Frozen bake-off supplier Bakehouse is starting the new year with a number of new product launches. These include a Cherry & Almond Croquante, Sticky Nut Swirl and Cheese & Bacon Swirl. Ballygowan Water is once again sponsoring the 2002 London Irish Film Festival at the Tricycle Theatre, North London, between April 26 and May 2. Specialist organic producer Just Wholefoods is extending its organic VegeBears confectionery range with two new lines, VegeBear's Frooty Fruits and Go Liquorice! Unilever Bestfoods claims that retailers who stock up on Jif Lemon juices could enjoy six times the normal sales of the brand in the two weeks before Pancake Day on February 12. Cranberry juice brand Ocean Spray has joined forces with gym chain Fitness First for a sampling and PR campaign. The drink will be handed out to those working out at the 80 centres across the UK. Asda has jumped on the post-Christmas healthy-eating bandwagon by launching a range of Weight Watchers sandwiches across 250 stores. A new coffee brand, Caffe Torelli, is set to hit British shelves, produced from a new roasting plant based in Battersea, London. A Royal Warrant has been awarded to British cheesemonger Paxton & Whitfield. Swedish Match is hoping to strike up interest from retailers with a 12-for-the-price-of-10 promotion on filter tips. Heistand has launched a new thaw and serve version of its Danish pastries. In last week's Focus on jams, spreads and honey, we reported that Nestlé's Gale's brand held a 58% value/59% volume share of honey. We would like to make it clear this only referred to the branded sector. {{P&P }}

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