Nestlé to sell Swiss chocolate Callier in UK through Amazon

Nestlé is to make premium Swiss chocolate Callier available in the UK as part of a global roll-out.

Amazon is to be the primary retailer for the chocolates, although Nestlé said it would consider future retail expansion should the launch prove a success.

Callier will be sold in 16 and 25-piece boxes in four assortments: Signature Selection, Milk Chocolate Selection, Praliné Selection and Dark Chocolate Selection. The online retailer will also carry a range of eight 100g bars.

In addition to the UK, Callier will be going on sale in Germany and the US, with China distribution beginning in mid-November. The brand will also be sold through travel retail outlets in major airports in locations including Geneva, Zurich, Dubai and Singapore. 

Cailler chocolate was created in 1819 by Francois-Louis Cailler, and are produced at “Maison Cailler” in Broc, Switzerland, since 1898. Nestlé said the chocolates were made from “some of the finest ingredients” including collected within 20 miles of Maison Cailler.

“For the past 200 years our Cailler chocolates have been made in Switzerland,” said Nestlé confectionery head Sandra Martinez. “Cailler is part of our heritage. Each year more than 400,000 people come to Broc to taste our chocolate. Now chocolate lovers in the UK, Germany, USA and China can discover uniquely creamy and beautiful Cailler Swiss chocolate in their homes.”