Nestlé is getting fruity with its latest round of new products.
The confectionery giant is adding an orange variant to its KitKat Kubes offering.
And it has given kids’ favourite Smarties a new twist with a new Fruity format which will see the brand’s first foray into the sugar arena.
KitKat Orange rolls out from early next month and will be available in a 50g impulse pack (rsp: 37p) for a limited period, while a 175g hanging bag (£1.25) will be a permanent addition to the Kubes sub-brand.
Fruity Smarties, in both impulse and hanging bag formats, are poised to debut at the end of May and are being supported by a £4m spend.
The sweets are a new twist on the old favourite with the familiar chocolate centres replaced by a fruit flavoured chewy filling.
The confectionery giant is adding an orange variant to its KitKat Kubes offering.
And it has given kids’ favourite Smarties a new twist with a new Fruity format which will see the brand’s first foray into the sugar arena.
KitKat Orange rolls out from early next month and will be available in a 50g impulse pack (rsp: 37p) for a limited period, while a 175g hanging bag (£1.25) will be a permanent addition to the Kubes sub-brand.
Fruity Smarties, in both impulse and hanging bag formats, are poised to debut at the end of May and are being supported by a £4m spend.
The sweets are a new twist on the old favourite with the familiar chocolate centres replaced by a fruit flavoured chewy filling.
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