Golden Wonder is hooking up with kids' web site SwapitShop.com in a new promotion for Wotsits. SwapitShop has been set up to allow children to swap their unwanted toys and games over the internet. The promotion will run for six weeks, supported by a £1m TV campaign for SwapitShop.com and generic ads for Wotsits. The on pack promotion will run on 45 million packs of Wotsits. Promotional packs carry one token which is worth five Swapits (the online currency used by SwapitShop.com). - See Netting Loyalty, p38 {{P&P }}

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