The Grocer is launching a new competition to find the best brand when it comes to eye-catching instore displays.
The #instorespot competition will kick-off with a Valentine’s Day special, looking for examples of shopper marketing that capture the romance season in an innovative and engaging manner.
Anyone can send The Grocer a picture of a campaign they think is doing something really special, by tweeting @thegrocer, using the hashtag #instorespot, up to and including 14 February. Submissions should also include name, shop name, location and a few words on what makes the display interesting. You can also email pictures.
Industry experts will be judging the entries when the competition closes, with the winner announced on our website afterwards.
Amongst the judges is Savvy chief executive Catherine Shuttleworth, who is widely regarded as a leading authority in the retail sector.
“We’re really looking forward to recognising innovative campaigns - where creative marketing not only captures shoppers’ imagination, but really follows through with a drive to purchase. It’s time we all celebrated successes rather than focusing on negative promotions with poor execution!” Shuttleworth said.
Joining her is McCurrach chief executive Angus MacIver who has over thirty years’ experience in sales and marketing and has worked with some of the largest suppliers to the UK grocery sectory. The third judge will be Kerry Foods shopper marketing director Sue McVie. McVie has worked on a number of leading FMCG businesses, including United Biscuits, Coca Cola and Pepsico.
The judges’ verdict will be swayed by the timeliness of the campaign, how unique it is, persuasive or upselling qualities, its relevance to the target shopper and how engaging it is.
As entries are submitted, they will be added to our competition gallery here.
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