Noble Foods has become the first UK egg producer to adopt bioacoustic technology for monitoring pollinators on farms.
The pilot project, taking place on the Purely Organic brand’s farms, will be carried out in partnership with AgriSound and will deliver real-time insights into bee activity across different habitats and farm landscapes.
This will enhance farm biodiversity action plans and provide robust data to support the company’s environmental commitments.
Purely Organic has already introduced habitat restoration measures, including bee and butterfly banks at two of its farms in Nottinghamshire. This project would provide data-driven insights to guide biodiversity plans in anticipation of new regulations and support sustainability claims with verifiable evidence, it said.
“The biodiversity levels on our farms are incredibly important to us, and to our customers,” said Emily Marshall, agricultural sustainability manager at Noble Foods. “Our farmers work intrinsically with the land, so to be the first in our sector to be using this technology, we’re ensuring our biodiversity efforts are backed by robust science and real-world data.”
The two-year pilot will help Purely Organic farms assess the impact of different land management approaches as part of a wider biodiversity action plan from the egg brand aimed at regenerating habitat diversity across its farms.
It is enhancing hedgerows, planting wildflower meadows, installing nesting sites for birds and bats, and creating shelter for invertebrates.
By trialling these methods and monitoring their effects, the project will provide insights into how sustainable farming practices can support thriving ecosystems while maintaining high organic standards.
The findings will help shape future biodiversity strategies and could pave the way for the wider adoption of this monitoring across Noble Foods’ supply chain.
“By using real-time pollinator monitoring, Noble Foods is playing a vital role in understanding how pollinator levels are changing across their supply base and how to intervene to make meaningful environmental improvements,” said Casey Woodward, CEO and founder of AgriSound. “We are delighted to partner with Noble Foods on this new exciting initiative.”
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