Scandinavian-style café Nordic Bakery is launching a rye chips snack into its stores and the wholesale channel this month.
Made from Finnish rye, the dark rye chips (£1.30/80g) are low in fat and are pitched as a healthier alternative to crisps.
The company said the chips were the first in a range of Nordic Bakery food products it would be developing for sale in its two London stores in Soho and Marylebone and other food outlets through wholesale. The minimalist packaging aims to reflect the contemporary look of the Nordic bakery cafés and features an image of Chair 66, designed by renowned Finish architect Alvar Aalto.
"We wanted to develop food items that disrupt the market in terms of design, giving fine food retailers products that not only taste delicious but that are also visually appealing to consumers," said Nordic Bakery co-owner Miisa Mink.
Made from Finnish rye, the dark rye chips (£1.30/80g) are low in fat and are pitched as a healthier alternative to crisps.
The company said the chips were the first in a range of Nordic Bakery food products it would be developing for sale in its two London stores in Soho and Marylebone and other food outlets through wholesale. The minimalist packaging aims to reflect the contemporary look of the Nordic bakery cafés and features an image of Chair 66, designed by renowned Finish architect Alvar Aalto.
"We wanted to develop food items that disrupt the market in terms of design, giving fine food retailers products that not only taste delicious but that are also visually appealing to consumers," said Nordic Bakery co-owner Miisa Mink.
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