Blue Nun is to break the habit of a lifetime - by bringing out a wine-based RTD bearing the famous brand’s name.
Slinky will be the first drink of its kind in the UK to be associated with a well-known wine.
However, retailers claim pressure from the recent Budget, which saw the Chancellor put a 4p hike on a bottle of wine, could hinder the innovation. Because it has wine as its base ingredient, it too will be hit by the rise.
Buyers believe Slinky - a spin-off from the German label made famous in the seventies when Liebfraumilch was crowned king - will face a testing future in the UK after the 5.5% abv drink, a blend of wine and citrus, hits shelves in June.
Slinky will be the first drink of its kind in the UK to be associated with a well-known wine.
However, retailers claim pressure from the recent Budget, which saw the Chancellor put a 4p hike on a bottle of wine, could hinder the innovation. Because it has wine as its base ingredient, it too will be hit by the rise.
Buyers believe Slinky - a spin-off from the German label made famous in the seventies when Liebfraumilch was crowned king - will face a testing future in the UK after the 5.5% abv drink, a blend of wine and citrus, hits shelves in June.
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