Ofcom has confirmed it will ban the advertising of food and drink high in fat, sugar and salt (HFSS) in all programmes aimed at children under the age of 16.
Releasing its final statement on the restrictions of food and drink advertising to children following a three-month consultation, it said: “Ofcom has considered all responses to this consultation carefully. After a detailed analysis of the evidence, including a full impact assessment, Ofcom has concluded it is appropriate and necessary to adopt restrictions intended to reduce significantly the exposure of children under 16 to HFSS advertising.”
From 1 April 2007, HFSS advertisements will be banned in or around programmes made for children, or in or around programmes that are likely to be of particular appeal to children aged four to nine, Ofcom said.
From 1 January 2008, HFSS ads will be banned in or around programmes made for children, or in or around programmes that are likely to be of particular appeal to children aged four to 15.
Releasing its final statement on the restrictions of food and drink advertising to children following a three-month consultation, it said: “Ofcom has considered all responses to this consultation carefully. After a detailed analysis of the evidence, including a full impact assessment, Ofcom has concluded it is appropriate and necessary to adopt restrictions intended to reduce significantly the exposure of children under 16 to HFSS advertising.”
From 1 April 2007, HFSS advertisements will be banned in or around programmes made for children, or in or around programmes that are likely to be of particular appeal to children aged four to nine, Ofcom said.
From 1 January 2008, HFSS ads will be banned in or around programmes made for children, or in or around programmes that are likely to be of particular appeal to children aged four to 15.
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