Sainsbury is to launch advertising messages from brands on a range of own label fresh produce in a first for the industry.
The initiative, which will be launched at the end of the month, means customers could pick up a pack of mince on which the label would have an advertisement for a sauce that goes with it, or perhaps a pack of oranges with a promotional message from a cereal manufacturer.
Produce such as vegetables, fruit, bread, meat, poultry and eggs could all carry a message, which will appear on the label.
For more, see this week’s issue of The Grocer magazine.
The initiative, which will be launched at the end of the month, means customers could pick up a pack of mince on which the label would have an advertisement for a sauce that goes with it, or perhaps a pack of oranges with a promotional message from a cereal manufacturer.
Produce such as vegetables, fruit, bread, meat, poultry and eggs could all carry a message, which will appear on the label.
For more, see this week’s issue of The Grocer magazine.
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