Sunkist is having an image revamp in a bid to remind consumers that the range includes flavours beside orange.
The Nichols-owned brand will be given a new logo and new packaging designed to "celebrate the drink's Californian roots" and help it appeal to a more youthful consumer base.
Summerfruits, orange & passionfruit, and lemon & lime flavours will join Sunkist's existing line-up of orange, lemon and tropical drink flavours when the relaunched range rolls out from May.
The Nichols-owned brand will be given a new logo and new packaging designed to "celebrate the drink's Californian roots" and help it appeal to a more youthful consumer base.
Summerfruits, orange & passionfruit, and lemon & lime flavours will join Sunkist's existing line-up of orange, lemon and tropical drink flavours when the relaunched range rolls out from May.
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