Parfetts upgrades ordering app to help retailers manage spending

Parfetts has updated its ordering app for retailers to help them purchase and manage their spending more efficiently.

New features include a dynamic infographic, which allows retailers with contractual spend targets to track their progress, and a new shopping list function so they can re-order previously bought items “seamlessly”.

The wholesaler has also added a dedicated space where retailers can explore category brands and their respective product listings in a “streamlined, easy-to-use way”. Meanwhile, a services area centralises key resources for retailers.

The new section provides information about Parfetts’ new Shop & Go forecourt fascia, a PoS creator, and links to an extensive resource library, equipping retailers with valuable tools to support their businesses.

Suppliers can also showcase their services, giving retailers access to additional business solutions.

Parfetts said it had also made the app more user-friendly with an improved search functionality.

“With this latest investment in digital technology, Parfetts is reaffirming its position as a wholesaler that prioritises retailer success,” said Parfetts digital marketing manger Melanie Clayton.

“The enhancements introduced through the app reflect the company’s dedication to providing innovative, user-friendly solutions that streamline operations and help retailers stay competitive.

“We have invested in our digital platforms to add real value to the retailer experience online and at the depots. We will continue strengthening our digital offer to ensure retailers benefit from the latest features, specifically designed to make business operations more efficient and profitable.”