Unilever is revealing the offspring of its deranged Peperami brand character Animal to TV viewers, in what is the first crowd-sourced advert for the meat snack.
The FMCG giant used crowd-sourcing to create the ad, and settled on two creatives from an initial list of 1185 entries.
The ad, which runs from next Monday, raises the profile of Peperami’s recently launched bite size Nibblers range which are depicted as mini-versions of Animal. It finishes with Animal being eaten by his offspring, with the strapline “Peperami Nibblers. It’s little bits of Animal.”
“Peperami is a brand which is bold enough to experiment with new ideas and advertising techniques in an increasingly consumer-driven world,” said Matt Burgess, MD at Peperami. “Today’s consumers are looking for new levels of brand engagement and this experiment shows that for the right brand, such as Peperami, crowd-sourcing can be an excellent vehicle for creative consumer interaction.”
The FMCG giant used crowd-sourcing to create the ad, and settled on two creatives from an initial list of 1185 entries.
The ad, which runs from next Monday, raises the profile of Peperami’s recently launched bite size Nibblers range which are depicted as mini-versions of Animal. It finishes with Animal being eaten by his offspring, with the strapline “Peperami Nibblers. It’s little bits of Animal.”
“Peperami is a brand which is bold enough to experiment with new ideas and advertising techniques in an increasingly consumer-driven world,” said Matt Burgess, MD at Peperami. “Today’s consumers are looking for new levels of brand engagement and this experiment shows that for the right brand, such as Peperami, crowd-sourcing can be an excellent vehicle for creative consumer interaction.”
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