Peppersmith sugar-free mints are to be merchandised in both the dental and confectionery aisles for the first time.

The brand has secured the dual-siting deal with Boots, which will list the products from 1 February, and has extended its WH Smith listing.

Peppersmith is ramping up its message that the brand is ‘actively good for teeth’, and is educating consumers on the benefits of sweetener xylitol, which is claimed to help fight tooth decay.

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