Ethical brand Percol is packing a teaspoon into selected coffee jars in a quirky in-pack promotion.
From this week, all jars of Percol Espresso instant coffee (rsp: £2.99) will contain a premium stainless steel spoon as part of a 'while stocks last' offer.
The promotion was part of plans to create a point of difference in the coffee category, said sales director David Brooks. "We believe our collectable coffee spoon promotion is an exciting and innovative solution, giving consumers that extra incentive to buy Percol," he said.
From this week, all jars of Percol Espresso instant coffee (rsp: £2.99) will contain a premium stainless steel spoon as part of a 'while stocks last' offer.
The promotion was part of plans to create a point of difference in the coffee category, said sales director David Brooks. "We believe our collectable coffee spoon promotion is an exciting and innovative solution, giving consumers that extra incentive to buy Percol," he said.
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