If Carrie can learn to take Big back into her life, lactose intolerants can also have a future with dairy, according to Lactofree. Arla's lactose-free dairy brand has secured ad space around Sex and the City 2 for a campaign drawing on the comforting associations with dairy.

"This year we want people to reconnect with the dairy products they love," said brand manager Samantha Glassford.

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