Organic babyfood brand Plum is revamping its dairy lines with clearer messaging on pack.

The new look, rolling out across its fromage frais and yoghurt variants this month, is designed to simplify packs and help shoppers navigate the range. The packs will also highlight benefits such as the products’ 18% organic fruit content and no added sugar, colour or flavourings.

Plum is also encourging consumer trial of its stage one food pouches with a half-price coupon on 400,000 sleeves. l Heinz is adding two new flavours - Fruity Pudding with banana and Oats, and Fruity Yogurt Peach (rsp: £1.75/4-pack) - to its baby dessert pots range.

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