Jacob’s has revealed ambitious plans to double the value of its Thai Bites brand within two years with the launch of its first sub-brand.
Thai Bites Fusions - a blend of rice and potato with a crunchier texture and smaller bite - will roll out next month in 150g sharing packs (rsp: £1.49) and 30g impulse bags (rsp: 39p) in three flavours - Thai Roasted Chilli & Sour Cream, Thai Sesame & Prawn and Thai Red Curry & Coriander. Thai Bites has become an £11m brand since its launch at the end of 2001. But sales have been static in the last year mirroring an overall plateau in rice
snacks, said Jacob’s commercial development manager, Jeremy Hughes. The launch of Fusions will be supported by a £2m marketing package including TV commercials.
Jacob’s is also launching a Thai Bites dip pack containing 150g of Mild Thai flavoured Thai Bites and a 80g pot of Amoy sweet chilli sauce. The dual-branded dip pack (rsp: £1.99) was developed after research by Jacob’s found 20% of Thai Bites were eaten with dips.
Thai Bites Fusions - a blend of rice and potato with a crunchier texture and smaller bite - will roll out next month in 150g sharing packs (rsp: £1.49) and 30g impulse bags (rsp: 39p) in three flavours - Thai Roasted Chilli & Sour Cream, Thai Sesame & Prawn and Thai Red Curry & Coriander. Thai Bites has become an £11m brand since its launch at the end of 2001. But sales have been static in the last year mirroring an overall plateau in rice
snacks, said Jacob’s commercial development manager, Jeremy Hughes. The launch of Fusions will be supported by a £2m marketing package including TV commercials.
Jacob’s is also launching a Thai Bites dip pack containing 150g of Mild Thai flavoured Thai Bites and a 80g pot of Amoy sweet chilli sauce. The dual-branded dip pack (rsp: £1.99) was developed after research by Jacob’s found 20% of Thai Bites were eaten with dips.
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