Source: Premier Protein

Each bar is billed as containing 20g of protein

Premier Protein is set to launch in the UK later this month.

Already popular in the US and across Europe, Premier Protein’s three-strong range of bars – Chocolate Brownie, Chocolate Peanut Butter and White Chocolate & Vanilla (rsp £1.49) – will initially be stocked by Ocado and across the impulse channel, before being rolled out to other retailers.

Each 50g bar contains 20g of protein and 1.3g of sugar.

Premier Protein, part of Active Nutrition International’s portfolio alongside PowerBar and Dymatize, will be distributed in the UK by Weetabix.

PowerBar is also set for a UK grocery and convenience launch.

“We’re confident it [Premier protein] will be a hit in the UK with shoppers looking to become the healthiest versions of themselves, as it already is across Europe and the US,” said Active Nutrition brand manager Zoe Stroud.

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