Primula has announced the launch of Cheese Dippers.
The product combines Primula’s signature creamy cheese with on-the-go packaging to be a “must-have snack for busy, modern lifestyles”.
The product will launch in Iceland in January 2025 in two variants: Crackers and Breadsticks.
The Crackers SKU is 116 calories and Breadsticks 108 calories per 43g pot.
They will be available in multipacks (3x43g pots) with an introductory price point of £2 and a three-for-£5 promotion.
“With modern, busy lifestyles driving the demand for convenient, high-quality snacks, the launch of Primula Cheese Dippers positions us perfectly to meet this growing trend,” said Lisa Thornton, head of marketing at Kavli, owner of Primula. “With a higher real cheese content than key competitors, our Dippers deliver exceptional flavour that truly sets us apart in the market.”
The brand said the snack market was continuing to grow and the cheese-based snack market was projected to grow 5.3% annually over the next four years.
Primula is owned by the Kavli Trust, so all profits are donated to good causes.
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