Princes Foods has joined forces with the Slimming World brand to launch its first range of added value tuna products.
Six products make up the initial offering with typical recipes including tuna with a lime and black pepper dressing and tuna in a tikka dressing.
Princes plans to celebrate their arrival on UK shelves later this month with a £1m push which will include instore promotions.
The range will be available in a range of pack formats, including 160g cans, twin packs of 80g cans and 85g pouches with rsp's ranging from 69p for the pouches to £1.19 for the twin packs. Natalie Johnson, fish marketing manager for Princes, said: "Consumers are looking for rapid, fuss-free meal options but there is also a growing awareness of the importance of a healthy, balanced diet.
"Our aim is to provide consumers with a wide range of ready-to-use products that are low in fat but don't compromise on taste."
She said the range was designed to appeal predominantly to women consumers, hence the tie-up with Weight Watchers' rival Slimming World.
Allison Brentnall, marketing manager for the slimming organisation, said: "Princes is a tried and trusted brand in the canned fish sector and this new range will tap into this existing strength, as well as building on consumers' trust in our brand."
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Six products make up the initial offering with typical recipes including tuna with a lime and black pepper dressing and tuna in a tikka dressing.
Princes plans to celebrate their arrival on UK shelves later this month with a £1m push which will include instore promotions.
The range will be available in a range of pack formats, including 160g cans, twin packs of 80g cans and 85g pouches with rsp's ranging from 69p for the pouches to £1.19 for the twin packs. Natalie Johnson, fish marketing manager for Princes, said: "Consumers are looking for rapid, fuss-free meal options but there is also a growing awareness of the importance of a healthy, balanced diet.
"Our aim is to provide consumers with a wide range of ready-to-use products that are low in fat but don't compromise on taste."
She said the range was designed to appeal predominantly to women consumers, hence the tie-up with Weight Watchers' rival Slimming World.
Allison Brentnall, marketing manager for the slimming organisation, said: "Princes is a tried and trusted brand in the canned fish sector and this new range will tap into this existing strength, as well as building on consumers' trust in our brand."
{{MARKETING }}
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