Princes has launched an integrated campaign to promote its canned meat portfolio, with a £3,000 cash prize for one consumer.
Running until 1 January, the Come Home to Princes drive is hosted on a dedicated microsite with a weekly draw for the chance to win a £50 supermarket voucher. There will also be a jackpot of £3,000 for the drive’s best recipe entry using Princes corned beef, ham and or hot dogs.
To inspire entrants, Princes is working with Helen Best-Shaw, creator of the food blog Fuss Free Flavours, to create easy-to-follow recipes for the Come Home to Princes blog. Other activity includes regular email, digital ads and pay per click activity.
The new integrated push was intended to tap consumers’ appetite for comfort food and build on the success of last year’s Corned Beef Hash Clash, said Princes marketing director Neil Brownbill.
“As the days get shorter and the weather gets colder, we hope this campaign will inspire people to enjoy food together and cook homely, hearty meals with Princes canned meat products.”
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