Pudz is exactly the kind of development the frozen food sector needs. The eight-strong range, which is positioned solidly at the premium end of the puddings market, has great contemporary cube-shaped packaging and enticing traditional flavours that put the typical frozen apple pies and chocolate gateaux to shame. For fans of indulgent hot treats there's chocolate, sticky toffee and bread and butter puddings as well as a deliciously sticky syrup sponge and custard. For those who prefer their afters slightly more chilly and sophisticated, there is the choice between summer pudding, raspberry pannacotta or lemon and chocolate cheesecakes. The range exudes premium quality, definitely has the oomph factor frozen desserts have been so sadly lacking and is supported by producer Greencore's expertise in the area. Frozen food may have been lauded as the 20th century's most significant food development, but it struggles against the chilled category's fresh image, so hurrah for suppliers who heed calls for innovation and products of a truly high quality such as this.

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