Pussy Drinks is spending £5m on a poster campaign for its risqué energy drinks brand.

The push has been developed by ad agency BMB - which is an investor in the brand alongside members of Richard Branson’s family - and carries the message: ‘The drink’s pure, it’s your mind that’s the problem’.

Pussy is a small but fast-growing retail brand. Since winning a listing with Tesco, its grocery market sales have risen 40% to £1.2m [Nielsen 52 w/e 13 October].

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