R&R Ice Cream has unveiled its first launches under the Cadbury licence - a range of Creme Egg-branded lines for Easter that includes handheld sticks.

Europe’s largest volume supplier of ice cream - which produces about half the UK’s own-label products and brands including Fab and Kelly’s of Cornwall - secured the Cadbury licence when it purchased then licence holder Fredericks Dairies this spring.

It hopes to tap nascent demand for ice cream at Easter with three Cadbury Creme Egg products that go on sale from 1 January - when confectionery Creme eggs officially roll out.

They will be available on a ‘when it’s gone, it’s gone’ basis until Easter (20 April), and have been tipped by R&R to bring in almost £3.4m in sales.

All three are made from vanilla ice cream with a fondant sauce centre and Cadbury milk chocolate. The line-up comprises: Cadbury Creme Egg Sticks (rsp: £2.99/3x90ml) Cadbury Creme Egg Minis (rsp: £2.49/8x25ml) - chocolate-covered ice cream in biscuit wafer cones with a fondant sauce and a revamped version of the Cadbury Creme Egg ice cream tub previously sold by Fredericks Dairies (rsp: £3/480ml).

The new launches will be supported by PR, PoS and promotions, and a social campaign for the Creme Egg’s 2.6 million Facebook fans.

This Easter, R&R launched egg-shaped ice cream under Nestlé brands Rolo and Smarties, but said it did not plan to bring them back in 2014 as they had failed to deliver the anticipated sales.

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