Britvic is extending its Robinsons brand with the premium, adult-targeted Select range.
The line-up features four flavours, including orange, mandarin & peach, and red grape, pomegranate & raspberry, and has an rsp of £1.59 for 850ml.
"This is designed for more grown-up tastes who are looking for variety in their squash," said Robinsons brand director Leslie Davey.
The launch coincides with a revamp for the regular Robinsons squash line-up, featuring images of families picking fruit.
The line-up features four flavours, including orange, mandarin & peach, and red grape, pomegranate & raspberry, and has an rsp of £1.59 for 850ml.
"This is designed for more grown-up tastes who are looking for variety in their squash," said Robinsons brand director Leslie Davey.
The launch coincides with a revamp for the regular Robinsons squash line-up, featuring images of families picking fruit.
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