Nestlé is taking on Haribo by targeting 16 to 24-year-olds with bagged sweets Rowntree's Randoms.
The latest product from the confectionery giant is a 50g bag of jelly sweets (rsp 39p) that come in a variety of textures, flavours and 70 different shapes.
It will launch on 18 May, supported by a £6m marketing campaign that includes TV and outdoor advertising from June.
"Through our extensive research we know we have developed a product that strikes a chord with our target audience," said a spokeswoman.
The latest product from the confectionery giant is a 50g bag of jelly sweets (rsp 39p) that come in a variety of textures, flavours and 70 different shapes.
It will launch on 18 May, supported by a £6m marketing campaign that includes TV and outdoor advertising from June.
"Through our extensive research we know we have developed a product that strikes a chord with our target audience," said a spokeswoman.
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