Nestlé is reducing the size of its Rowntree's sharing bags to meet a new £1 price-marked pack guarantee. Rowntree's Fruit Pastilles and Fruit Gums were previously priced at £1.35 for 200g but have now been reduced to 140g. The 185g Pick & Mix pack, which was also £1.35, has dropped to 130g. The new packs are available from this week.
"More than a third of confectionery shoppers are more likely to buy a product with a rounded price point, over a similar product without one [Him! CTP October 2009]," said a Nestlé spokesman.
"More than a third of confectionery shoppers are more likely to buy a product with a rounded price point, over a similar product without one [Him! CTP October 2009]," said a Nestlé spokesman.
No comments yet