Pesto specialist Sacla’ is bringing organic Italian fruit drink brand Galvanina to the UK.
Rolling out to Waitrose stores next week, the drinks are available in four flavours: ruby orange, lemon, clementine and red grapefruit.
Sold in embossed glass bottles, the drinks will be available in a 355ml format (rsp: £1.59), and all but red grapefruit in 750ml (rsp: £2.79).
Sacla’ is distributing the drinks to larger retailers and foodservice, while Cotswold Fayre will be handling distribution to independents.
Galvanina was a well-established business in Italy, particularly in the North East region, said Sacla’ MD Clare Blampied. Its full product range includes bottled water, carbonated soft drinks and beer.
“With great standout on shelf, the fruit drinks will interrupt habitual shoppers,” she said.
The launch will be supported with advertising in Waitrose magazines and online, and the brand is also sponsoring the Taste of London event and the Glamour Awards.
Sacla’ last week launched a range of bake sauces aimed at couples, in Waitrose stores. The Al Forno line-up (rsp: £2.49/350g jar) comprises: tomato, roasted pepper & chilli; tomato, mozzarella & basil pesto; and cheese & Black Summer truffle.
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