A popcorn supplier is hoping to woo consumers with a new brand fronted by a mysterious aristocrat.

The Lord Poppington’s range, created by Midlands-based Savoury & Sweet, comprises four flavours: Sweet & Salty Four Cheeses Chilli & Lime and Lightly Sea-Salted. The Sweet & Salty flavour comes in 30g and 100g bags and the other flavours in 20g and 75g bags - small bags have an rsp of 95p and large bags are £1.49.

The branding for the range is based on the character of Lord Percy Poppington who is already gathering a cult following online, according to Savoury & Sweet.

The range is currently sold through Amazon and independent outlets.

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