Nestle wants to ditch the boys only' image of the instant hot snacks category by pumping more female appeal into its Crosse & Blackwell SnackStop brand. SnackStop ­ which was launched just 18 months ago ­ is getting a new look, five revamped recipes and three new flavours (cheese & chive potato with croutons, mushroom pasta twirls and mixed vegetable pasta ribbons) to appeal to the target 18 to 22 year old women. A £2m ad campaign will run from July to September in women's press, radio and sites on the London Underground and buses with the theme: SnackStop ­ The Perfect Stop Gap'. Nestle culinary channel development manager Vanessa Brown reported that Snack Stop (rsp 69p) is a £15m brand (with 15% volume share) in a £131m market. {{P&P }}

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