Celebrity chef Sophie Grigson has agreed to be the face of Dickinson & Morris’s Melton Mowbray Pork Pies.
The cookery writer and presenter’s face and signature will appear on large and six-pack mini Melton pork pies from this month for six weeks. And shoppers will get the chance to win Grigson’s latest cookery book, Sophie’s Country Kitchen.
Meanwhile, plans are underway for Grigson to make personal appearances at public tasting sessions next year.
Brand manager Andrea Tomlin said the aim was to use Grigson’s endorsement to push the authenticity of Dickinson & Morris’ pork pies. “Sophie is a known advocate of regional food and keen to help keep smaller regional brands on the national map,” she said. “There has been a surge of consumer interest in local products and supermarkets have responded by stocking more regional brands.”
The cookery writer and presenter’s face and signature will appear on large and six-pack mini Melton pork pies from this month for six weeks. And shoppers will get the chance to win Grigson’s latest cookery book, Sophie’s Country Kitchen.
Meanwhile, plans are underway for Grigson to make personal appearances at public tasting sessions next year.
Brand manager Andrea Tomlin said the aim was to use Grigson’s endorsement to push the authenticity of Dickinson & Morris’ pork pies. “Sophie is a known advocate of regional food and keen to help keep smaller regional brands on the national map,” she said. “There has been a surge of consumer interest in local products and supermarkets have responded by stocking more regional brands.”
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